Now that you’ve got the discipline to save, we need to talk about where to put that fuel. Like I said before, the mattress isn’t the worst idea—at least you aren’t spending it—but it’s definitely not the best. You don’t want to be like the guy in Bad Boys 2 who had so much cash sitting in the walls that the rats started eating it. He ended up having to spend money just to get rid of the pests to save his money!
Instead of your money just sitting around doing nothing, it could be out there working. Here are the three ways I like to move when it comes to storing value.
1. The Automated Fortress: The Savings Account
This is the easiest entry point. I’ve set it up so a specific percentage of every dollar that hits my bank account automatically migrates to my savings. If I don’t see it, I don’t spend it. This forces me to budget harder and get disciplined with what’s left. Your creativity in money management really kicks into high gear when you’re working with a strict budget. It makes you a better “operator” in your business and your household. We’ll dive into the specific types of high-yield accounts later, but for now, just get the pipeline started.
2. “Wearable” Savings: Gold & Jewelry
This is a bit newer to me, but I’m learning fast: Jewelry is a “fun” way to save. You get to look great while wearing your portfolio. But you have to be smart—this is about value, not just “ice.”
- Go for Solid Gold: Always. The market goes up and down, but if you hold gold long enough, it’s a proven hedge against inflation.
- Quality over Quantity: When it comes to diamonds, don’t just buy what you can “afford” at the mall. Low-quality stones won’t hold their value.
- The “Rolex” Rule: Be careful with customization. A lot of people take a classic Rolex and flooded it with aftermarket diamonds, not realizing they just made the watch worth less than it was plain.
Save until you can afford the best. In jewelry, as in real estate, quality is what pays off in the long run.
3. The “Deadstock” Vault: Sneaker Resale
This one is a personal favorite. Buying highly sought-after shoes and keeping them “Deadstock” (never put on a foot, still in the box) is a legitimate way to hold value.
You’d be surprised what a rare, unworn pair can bring in. Some pairs can easily clear $2k on the secondary market. The right shoes hold their value like a well-maintained property—they’re a finite resource that people are always hunting for.
The Strategy
These are three ways that are relatable and accessible, no matter what stage you’re at. A savings account is for everyone—the earlier the better. Jewelry and sneakers might come a little later once your bank account is healthy.
Think of these as your “treat yourself” moments that actually have an ROI (Return on Investment). Do your research, buy quality, and keep an eye on the market. When the value is right, you sell and move that profit into your next big project.
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